Working closely with partners, we invest with a rare mix of resources, deep expertise and on-ground experience, shaping social equity, working across SDG goals.
Our Behavioural Sciences services help clients build scientifically-informed programmes, with a commitment to influencing and sustaining lasting behaviour change.
Catalyst Behavioural Sciences services specialise in:
Empirical-evidence-based strategies that initiate the adoption of new/positive behaviour
Technical support – guided by deep analysis and involving research, insights and trends – to support the ground-level implementation
Innovative tools and skills to help communities drive transformation
Some of the key services include:
Assessments – Community immersion workshops, Audience segmentation & insights, Understanding of the ecosystem
Package design and implementation support – for gateway behaviour change, tools, processes and capacity building
Some of the tools we use:
Predictive Behaviour Tools, like survival analysis
Game-based data collection tool
Audience insights and segmentation tool
Behaviour insights survey
Some key examples of our work in this area:
Social Norms hub – In partnership with UNICEF, CMS runs/manages the Social Norms hub as the secretariat, which promotes Social and Behavioural Change Communication and social norms work through six key Indian Universities
Changing behaviours and saving lives & money – Avahan Programme: applied behavioural sciences in 130,000 cohorts, achieving extraordinary results.
How financial goal setting affects health behaviour (and risk perception) – a study in partnership with Houston University, USA
Nutrition: Comprehensive programmatic assessment of intervention to improve dietary diversity- studies across states and value chains to assess, enhance and improve the programme’s impact in partnership with the Global Alliance for Improved Nutrition (GAIN)