Wellbeing for Workforce practice area strives to make wellbeing a reality for the first mile workers and reach 100 million workers by 2030. The first mile workers have poor wellbeing outcomes around health, safety, financial, livelihood, social, gender equity without having little or no investment which in turn restricts their growth opportunities as well as the overall quality of life.

Our core values and principles encompass Accountability, Transparency, Ethical behaviour, Respect, Fairness, Dignity, Inclusiveness, Equity and Equality. We believe business and human rights can co-exist together ensuring a better and balanced world. We are respectful and aligned to each stakeholders role in the supply chain, industry norms, international standards and guidelines. We are deeply committed towards the Wellbeing of Workers, their families and communities.

Over the last 14 years, we have partnered with over 30 brands and organisations, built our presence in over 351 factories across 14 states in India as well as reached 12 countries across Asia and African regions through technical support on building capacities, programmes, systems and workplace policies. We have reached over 230,000 workers and their families (> than 60% are women). We have directly implemented our empowerment programs among 350 factories in India and have been providing technical support in Asia and African regions.

Our work on worker well being, gender equality and women workforce empowerment finds mention by International organisations and alliances such as the United Nations Foundation, World Benchmarking Alliance., World Bank, Walmart Foundation, ICRW, amongst several others. To respond and address current and emerging crisis around health, livelihood and social areas due to COVID-19 pandemic we have proposed Apparel Sector Response in consultation with key stakeholders from the supply chain. We are a member of the World Benchmarking Alliance and national consultation on Business and Human rights.


We have a highly committed, passionate, experienced, empathetic, solution-oriented global multidisciplinary team. What sets us apart from others is our impact assured, comprehensive, technology-enabled and result-based approach. Our core competencies are in developing replicable models on transformation, large scale implementation, transferring knowledge, best practices that cut across the boundaries and sectors. We have designed and implemented various national and international programs and initiatives empowering and impacting the lives of workforces.

Our assets are the experience and brand image created over the years as a repository of solutions and approaches to complex problems, with proven impact models verified by third parties. We believe that Gender, Equity and Human rights are central to human and economic development. Every human has the potential to develop and reach their full potential, given the adequate opportunities, capacity, support and agency building. We strongly believe that both worker and business wellbeing can both simultaneously be maximised hand-in-hand, and not at the cost of each other. Therefore, we thrive in the quest for a sustainable better life of workers inclusive of human rights and dignity.


What do we offer

Our experience working with workforces has led to innovative approaches and practices e.g., ecosystem approach, caring culture, clustered approach, transformational norms and behaviours, universal help desk mechanism, wellbeing centres. We work with various stakeholders and key actors in the supply chain such as factories, civil societies, MSMEs, multilateral and large scale programmes (e.g. Government, NGOs, Social enterprises, Pvt. Sector). The segment-wise approach enables us to deepen our efforts and expand our scope of work to various offering customised solutions and packages. We endeavour to ensure W4W through partnerships and collaborations for greater reach, better outcomes and impact.