Our Behavioural Sciences services help clients build scientifically-informed programmes, with a commitment to influencing and sustaining lasting behaviour change.
Catalyst Behavioural Sciences services specialise in:
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Empirical-evidence-based strategies that initiate the adoption of new/positive behaviour
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Technical support – guided by deep analysis and involving research, insights and trends – to support the ground-level implementation
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Innovative tools and skills to help communities drive transformation
Some of the key services include:
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Assessments – Community immersion workshops, Audience segmentation & insights, Understanding of the ecosystem
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Package design and implementation support – for gateway behaviour change, tools, processes and capacity building
Some of the tools we use:
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Predictive Behaviour Tools, like survival analysis
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Game-based data collection tool
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Audience insights and segmentation tool
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Behaviour insights survey
Some key examples of our work in this area:
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Social Norms hub – In partnership with UNICEF, CMS runs/manages the Social Norms hub as the secretariat, which promotes Social and Behavioural Change Communication and social norms work through six key Indian Universities
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Changing behaviours and saving lives & money – Avahan Programme: applied behavioural sciences in 130,000 cohorts, achieving extraordinary results.
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How financial goal setting affects health behaviour (and risk perception) – a study in partnership with Houston University, USA
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Nutrition: Comprehensive programmatic assessment of intervention to improve dietary diversity – studies across states and value chains to assess, enhance and improve the programme’s impact in partnership with the Global Alliance for Improved Nutrition (GAIN)